Hotel Innovations for Business Travellers
Development and Innovation You've been here before: you landed at the airport and you are in the taxi on the way to your hotel which has a guest mobile option.
This app provides you with a multitude of personalized selections including browsing and choosing hotels, virtual check-in, ordering room service, and connecting with other guests. You hit the check-in button which shows that you can upgrade to a suite. The photos displayed make your decision an easy one, and with two or three clicks you are checked in.
As a business traveller, seeking efficiencies and quality accommodation while on the road, you have just minimized your check-in time and have tailored your room to meet your needs and expectations.
Hoteliers, who have invested hundreds of millions of dollars on the development and streamlining of this mobile app technology, recognize that investment in this service heightens customer experience and exceeds guest expectations. These functionally rich mobile check-ins, and check-outs for that matter, provide great upgrades and auxiliary service to up-sell opportunities.
"You will never find yourself lost in one of those large convention centres, hotels, resorts or casinos again. Think of Google Maps for inside the hotel, but accompanied by the myriad offers and promotions available to you."
The best technology in the lodging industry must provide service enhancements and a positive return on investment, if guests are to feel the hospitable difference.
But there is more
Since time eternal, knowing and understanding a guest’s needs and desires, and fulfilling them, has been the credo of all successful operators. The opportunity to enhance guest expectations based on the specific location of the hotel is delivered through iBeacon, the trademark for an indoor proximity system.
The technology enables a smart phone to perform actions linked directly to the local iBeacon. Apple Inc. has termed this a “new class of low-powered, low-cost transmitters that can notify nearby mobile devices of all that is available.”
The iBeacon technology works in conjunction with the Bluetooth Low Energy (BLE) Technology, also known as Bluetooth Smart.
As you walk through, a hotel-specific promotion will pop up on your smart phone. It may be a dinner or show promotion, an invitation to an attraction, or a staff-guided tour.
You will never find yourself lost in one of those large convention centres, hotels, resorts or casinos again. Think of Google Maps for inside the hotel, but accompanied by the myriad offers and promotions available to you.
If you have concerns about privacy, fear not. You can simply turn off Bluetooth or choose to disable location-based services.
Clearly Charles H. Duell, Commissioner of the United States Patent and Trademark Office, was wrong in 1899 when he stated, “Everything that can be invented, has been invented”.