No matter who we are, or what we’ve accomplished, every single one of us becomes stuck in a limited view of the world that, instead of liberating us, enslaves us.

"Dreaming BIG is the way to disrupt the framework we have put ourselves in, the prison we built around ourselves."

We all live within an emotional push and pull between pleasure and pain, desire and fear. We fail to see the system — that there is no pleasure without pain and there is no pain without pleasure. Dreaming big requires us to come face-to-face with our relationship with our unconscious mind, and lets us begin to understand who we really are.

Dreaming BIG is the way to disrupt the framework we have put ourselves in, the prison we built around ourselves. It is as true for the guy who has built a $100 million dollar company, as the guy who’s working in a job that he can’t bear and dreams of starting his own business.


In this video, Michael Gerber talks on how to be an entrepreneur.
Video Credit: Epipheo studios

When we dare to dream BIG, we come face-to-face with our limitations, realizing that, “I’m here on earth for a limited amount of time. What do I want to leave as my legacy?” We discover that creating a $100 million dollar company may satisfy a part of us, but it leaves the greater part of us asleep and unfulfilled.

"Small business owners have got to wake up to the fact that our lives need meaning and that we’ve got to figure out meaning for ourselves through our work."

Life is what you choose to make it

Small business owners have got to wake up to the fact that our lives need meaning and that we’ve got to figure out meaning for ourselves through our work. Business is more than simply an insufferable way of earning a buck and filling up time.

Waking up to this dream requires the determination to see the world the way it actually is, and go deeper into our understanding of it to discover the universal principles we missed while we were asleep. That’s the true value of an entrepreneurial mindset. The miracle is that everybody has the potential for dreaming big.

Lars Meyer, of Friday & Company in Vancouver, is dreaming big. After a wave of early career success, Lars found himself in mid-life, struggling to compete in a global marketplace as salaried permanent positions were being replaced with short-term contracts expedited online. 2.7 million Canadians, like Lars, are now self-employed, either by choice or necessity. 31 percent of them work 15 hours more each week than when they were employed, and their income has diminished also. Like so many others, Lars was stuck in survival mode. Dreaming big is Lars’ only ticket out.

"Instead of joining the race to the bottom, Lars is creating a virtuous cycle of empowerment for all."

A ticket out

Lars is creating a business that integrates the outsourcing possibilities of the Internet, with a community-sustaining, ethical working model that pairs North American contract workers with virtual staff overseas to help Canadian self-employed professionals grow their businesses. The approach is unique in that the virtual employees are regular full-time employees of Friday & Company, receiving benefits and a salary that can sustain a family. Instead of joining the race to the bottom, Lars is creating a virtuous cycle of empowerment for all.


In this video, Michael Gerber talks on how to create a relevant small business. Video Credit: BNET.com

Friday & Company makes an ethical mechanism for small businesses to manage their growth. Canadian small business owners are freed up to work on the business and set up systems for client fulfillment, while offshore employees are honored as valued employees, creating good jobs at home and abroad.

Lars Meyer’s BIG dream is to create a community of new entrepreneurs that are dedicated to creating new products and services for their clients in an ethical way.  Encouraging the self-employed to re-envision themselves as entrepreneurs, enables them to take advantage of globalization by solving the very problems that globalization creates.

Canadian entrepreneurs who dream BIG are inventing a new future. As each small business owner creates a new venture by asking, “What’s missing in this picture?” he or she is building caring and community-sustaining small businesses – globally.