3 Tips For Future Entrepreneurs
Insight Erin Bury is the Managing Director at 88 Creative, a speaker with the National Speakers Bureau, and a columnist with the Financial Post.
Mediaplanet: What does being an entrepreneur mean to you?
Erin Bury: Being an entrepreneur to me means being in charge of your own destiny. Just like paying rent means you’re paying off someone else’s mortgage, working for someone else means you’re making someone else rich. I started working for a really strong female entrepreneur when I was only a year out of university, and she introduced me to the startup world. Within a few months, I was addicted and swore I would never make someone else rich again. Fast forward 10 years, I’m launching my first company this spring. I may not know what I’ll be doing another 10 years from now — but I know I’ll be working for myself.
MP: What is your advice to women who want to be entrepreneurs but aren’t quite sure where to start?
EB: My advice to aspiring female entrepreneurs is two part: work on your personal brand and find a mentor. The best way to make sure people want to work with you is to position yourself as a thought leader in your field: go to events, speak at events, write content, volunteer for organizations, and try to do anything you can to build up a name for yourself in your industry. Next, find a mentor. Whether that’s a business coach, an experienced entrepreneur or someone else, find someone who can help you on your journey.
MP: How can parents expose their children to opportunities in the tech industry to cultivate interest at a young age?
EB: Put your kids into programs like Future Design School, which teaches kids about design thinking and walks them through prototyping an app or tech product. To me, early exposure is the best way to make sure they consider entrepreneurship a viable option as they progress through school.