Guy Kawasaki: IoT, Innovation And Technology
Insight Industry leader Guy Kawasaki shares insight on the Internet of Things, as the new wave of transformative technology that will change the way we run our businesses, interact with our environments and live our lives.
Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. He is on the board of trustees of the Wikimedia Foundation and an executive fellow of the Haas School of Business (UC Berkeley). He was the chief evangelist of Apple. He is also the author of The Art of the Start 2.0, The Art of Social Media, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
Mediaplanet: From your involvement in the early years of personal computing and the Internet, how large of an impact do you foresee IoT potentially having compared to those two transformative technologies?
Guy Kawasaki: The IoT will have an impact that is larger than personal computing or the Internet because, in a sense, it represents the combination of both technologies. There will be far more “things” with Internet connection than computers or phones by orders of magnitude. This is the great promise of IoT and the great danger.
"The thing that helps me wrap my mind around the IoT is that I’ve seen computers and the Internet far exceed people's wildest expectations, so I know the impossible or unlikely can happen."
MP Does the current state of IoT remind you of other technological innovations you have been a part of? Does this give insight into where it might be heading next?
GK The thing that helps me wrap my mind around the IoT is that I’ve seen computers and the Internet far exceed people's wildest expectations, so I know the impossible or unlikely can happen. The insight into where things are heading, therefore, is “everywhere."
MP You've seen other technologies go from being esoteric to being thoroughly integrated into everyday life. Do you think people will be eager and willing to quickly embrace IoT technology?
GK There will be pockets of resistance, horror stories of invasion of privacy, and unintended and negative consequences, but none of this will matter. It’s like building a tile wall to stop a tsunami. There are only three choices: lead, follow, or get out of the way.
MP In what ways is IoT technology already beginning to impact the industries you have worked in? In what ways is it impacting your own life?
GK It’s in my Apple Watch. It’s in my car. It’s in my friend’s solar panels. I wish it was in my sewer systems sump pump. My family tracks each other. I love this kind of stuff. I’d like more of it sooner.