Lauren Conrad Shares Her Female Entrepreneurship Story
Insight Lauren Conrad tells her story through entrepreneurship, business, and philanthropy.
Mediaplanet: Where does your ambition stem from?
Lauren Conrad: I’ve always been the type of person who likes to stay busy and I am fortunate to have a job that I love, so it’s always been pretty easy to stay motivated. I really enjoy taking on creative projects — whether it be the most recent season I am designing one of my lines for or working on a book — I have so much fun coming up with new ideas and watching them come to life.
MP: Why do you think it’s important to empower women across the world to reach their potential?
LC: An empowered woman is one who isn’t afraid of working towards her dreams, whatever they may be. I have been fortunate enough to get to travel all over the world and I often visit places where girls aren’t always provided with an education. It is so frustrating to see girls being denied basic rights and education, because when a girl is given the right tools she can accomplish so much. Girls are capable of being more than a wife and a mother if they want to be and should be given that choice.
MP: What fueled The Little Market?
LC: I cofounded The Little Market with my good friend Hannah Skvarla a few years ago. We were traveling a lot at the time and loved exploring marketplaces to find treasures to take home with us. The items were often handmade and beautifully unique to the countries we found them in. While on a trip to Africa, we had the opportunity to visit a non-profit organization that was working with female artisans and entrepreneurs who were struggling to support their families. It was then that we came up with the concept for The Little Market. We wanted to create a non-profit that would provide a marketplace for these women to sell their products to a larger audience, all while abiding by fair trade standards so that the women are paid and treated in a proper way.
MP: What would your advice to young female entrepreneur be?
LC: I would say that it’s important to dream big, but you also must be willing to put in the time and effort to get there. Great things don’t happen overnight.