All investments carry some degree of risk— stocks, bonds, mutual funds, and exchange-traded funds can lose some or even all of their value if market conditions change. That’s why it’s critically important to consider the risks involved when deciding where and how to invest your money.

There are two things you should consider when thinking about risk: your emotional willingness to accept it and your financial ability to absorb loss. Registered investment advisors can recommend suitable investments and provide information on the risks, benefits, and costs of the investments proposed. In addition, investment advisors consider your financial goals when helping you make informed decisions about your portfolio, so it’s a good idea to take time to understand who you’ll be working with and whether they'reproperly qualified to provide advice. They're a valuable and important resource for all investors, regardless of investing experience.

Protected investors, profitable investments

The Investment Industry Regulatory Organization of Canada (IIROC) is a national organization that regulates the activities of all Canadian investment dealer firms and the advisors they employ, and works to protect investors when they work with an IIROC-registered investment advisor.

Investment advisors approved by and registered with IIROC have passed a series of background checks and tests. Once approved for employment by IIROC, investors complete a series of courses and training programs to ensure they meet experience requirements, as well as high ethical and professional standards.

IIROC-regulated advisors must also complete mandatory continuing education courses to stay uptodate on rules, financial products, and industry trends.


Ensure you learn about your advisor’s qualifications, employment history, and record of disciplinary action (if any) before beginning your investment journey. You can do this by searching AdvisorReport, a free and easy-to-use database found at iiroc.ca/investors/knowyouradvisor/.