There’s a growing global demand for Canadians to take on a leadership role that redefines how we view greener technologies.

The foundation of integrating innovative sustainability strategies into business operations starts with shifting our thinking. “Canadians should be excited right now because Canada, in many ways, is the global leader in solar development.

“The challenge for Canadian society will be how to create the conditions for more organizations to realize and grasp the opportunities."

Ontario is recognized around the world as being one of the best places to participate within the market to build solar strategies, so we’re gaining international recognition as a place to do business,” says John Gorman, President of CanSIA.

As a result, Ontario in particular, has created thousands of jobs and hundreds of companies that are producing panels and inverters. The market has also appealed to finance companies and developers that help pay for, and advance solar projects.

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“The ‘greening’ of business is going to touch every industry,” states Chad Park, Executive Director of The Natural Step Canada, an organization dedicated to helping businesses articulate their vision and develop strategies towards a sustainable future.

When executed correctly, sustainability enables an organization’s core business goals such as: reducing costs and risks, opening new markets and venue streams, increasing profit, innovation, and productivity, and engaging employees.

“The challenge for Canadian society will be how to create the conditions for more organizations to realize and grasp the opportunities. This will require creative approaches to collaboration,” Park says.

Organizations such as Toronto Sustainability Speaker Series do a superb job at inspiring people to act so that their decisions effect change by showcasing companies that have found economic opportunity, fusing sustainability into their corporate strategy.

Looking ahead

The vision for the future is looking bright as all industries gain more opportunities to produce and contribute environmental and social impacts.

“Brand Canada is something very special. We need to protect and strengthen our collective brand and become a model for what it means to be a sustainability leader,” says Brad Zarnett, founder of Toronto Sustai ability Speaker Series. Organizations are encouraged to have a shift in culture and begin to see problems in a new way.

When a company allows individuals to think with an innovative mentality, the overall vision and way of life evolves to incorporate sustainability.

Ultimately, it isn’t just about the environment; it’s also about social connections. “Canada... is gaining international recognition as a place to do business.”