The over 30,000 proud electric vehicle (EV) owners in Canada are well aware that EVs are fun to drive, clean, convenient, economical, and good for Canada. With dropping battery costs, increased range and continued government incentives, EVs are becoming more and more affordable and efficient. In fact, nowadays there’s an EV to suit everyone’s needs.

But EVs are still a well-kept secret. The industry agrees that a lack of public awareness is a major barrier to EV adoption, and is preventing the industry from moving from an early adopters’ market to a mass market. It’s for this reason that Electric Mobility Canada (EMC) is working with the entire EV industry to raise awareness, create continued incentives, increase charging infrastructure, and improve the general availability of EVs.

A dynamic industry

The diversified and dynamic EV industry is committed to furthering its development and promotion, thus propelling the widespread adoption of EVs.

Government involvement is critical, and governments have been supportive in helping to accelerate EV uptake. Climate change is an important issue that Canadians need to address now more than ever. Accelerating the shift to low- and zero-emission vehicles is a crucial step in achieving our climate change goal of reducing greenhouse gas (GHG) emissions.

The EV value chain

The complete EV value chain of transportation electrification begins at the supply chain. Companies engaged in the sale or distribution of EVs and their associated components, including the delivery of professional services — for all modes of transportation — are key players in bringing the most innovative technology and services to the market. These include improved range, and more intelligent and autonomous features, which refers to vehicles’ ability to sense their surroundings and navigate accordingly, without human input. There’s significant opportunity to coordinate and bring together innovative clusters and commercial capacity across Canada to support clean jobs and growth for transportation electrification.

The new clean fuel provider comes next in this EV value chain, namely the utilities that generate, transmit, and/or distribute the electricity at the provincial and local levels. They supply power and energy to EVs in a smart way, wherever drivers need to charge: at home, at work, or in a public space such as a shopping mall. In Canada, we are fortunate to have close to 70 percent of our electricity come from renewable sources. 

There are several EV owners’ associations which also play an active role in promoting the numerous benefits of EVs and encouraging more drivers to try them out.
Transportation electrification is poised to positively transform the way we travel for many different end users: individual car owners, taxis, private sector and government fleets, car sharing companies, electric buses, and, soon, light duty trucks.

All key players and stakeholders have a complementary and active role to play in the advancement of transportation electrification. With more awareness, infrastructure, incentives, and EV availability, we can grow the market and bring EVs to the masses. With centralized planning, collaboration, and constant measuring of stats and information, we can simultaneously work together to achieve Canada’s GHG reduction objectives. The EV industry itself is an important player, and is hard at work trying to achieve these objectives.

The future is electric

In the near future we will see more changes in mobility than we have over the past fifty years. With changes in the desire to own a car (especially among millennials) and increasing numbers of people with reduced mobility, integrated and shared mobility services are expected to continue growing. New industry stakeholders such as insurance companies are already interested in the implications of innovations such as autonomous driving.


Electric Mobility Canada invites you to test drive the most recent EV models at the Hilton Toronto/Markham on Monday, May 29.