In the recent past, companies who moved applications, data and workflows to the cloud were seen as being ahead of the curve. But things have changed and implementing a cloud-based strategy is now an organizational necessity.

Maintaining a competitive edge is integral for any organization that has ambitions of making significant increases in turnover, year-on-year.

Doing business differently

“We’re seeing companies of all sizes using the cloud as part of their innovation cycle,” says Jonathan King, VP of Cloud Strategy and Business Development at CenturyLink Technology Solutions. 

“By applying cloud innovation into their businesses, companies are now able to innovate and iterate more rapidly; they’re able to think differently about how they develop products, how they prototype and how they perform test and development.”

Scaling to reach global markets

Cloud infrastructure strategies provide organizations with the scalability and flexibility that allows them to shift gears, spinning up IT services quickly when resources are needed and then scaling down.

“It means that companies can try a lot of small things fast,” says King. “It allows you to focus on the things that are working.”

Cloud infrastructure is also playing a key role for companies who are looking to overseas expansion, King explains. “Working through cloud interfaces means that you don’t have to get on a plane to connect things abroad, you don’t even need to find someone in-market locally to do that for you,” says King.

“That’s another dynamic of the cloud, you can use the infrastructure to help sustain global growth.”

Cutting costs for growing businesses

Utilizing a public cloud infrastructure provides burgeoning organizations with the access to IT services and applications required to reach the market while removing the need for huge up-front investment in IT resources and in-house infrastructure.

“Ten years ago, starting a technology organization required tens of thousands of dollars of monthly expenditure, which had to be sourced via investment from another company or a venture capital fund,” says King.

“Today, you can enter the game much further up the stack. For organizations developing applications and data services, the barrier to entry is greatly reduced as is the barrier to scale.”

By reducing operational costs, increasing flexibility and allowing greater scalability opportunities, cloud computing infrastructures are ticking all of the boxes for fast growing organizations that want to push their business onto the next level.

“In extreme cases, companies are growing rapidly simply because they’re using the cloud: it’s the cloud that’s enabling them to grow,” says King.

“Companies are using the cloud as an innovation platform to be born on because the cost of entry is so low and the tech is so powerful that you can do things that you couldn’t in the past.”