How Sustainability Drives Modern Consumer Decisions: The Six Key Factors

Sustainability drives modern business success, shaping everything from consumer choices to investor decisions. The six fundamental factors of sustainability – environmental impact, social responsibility, economic viability, governance, innovation, and resource efficiency – form the backbone of resilient business strategies in today’s competitive landscape. For Canadian businesses, mastering these interconnected elements has become crucial, with 76% of consumers now prioritizing sustainable brands and products.
As market leaders like Shopify and TD Bank demonstrate through their sustainability initiatives, companies…

Read More