Establish a personal ethics framework before crises emerge by defining your core values in writing, sharing them with your leadership team, and reviewing them quarterly to ensure business decisions align with your stated principles. This proactive approach prevents rationalization in high-pressure moments when shortcuts seem tempting.
Implement the “newspaper test” for every significant decision: ask yourself whether you’d be comfortable seeing your choice published on the front page of a major Canadian publication. If the answer is no, reconsider your approach. This simple filter has guided countless Canadian …